Saturday, January 21, 2012

Individuality is more beautiful than conformity... BE YOU!

 
Photographer Jessica Turner

The Faces of the "Be You" Campaign
Back in November we had our very first campaign photo shoot with the wonderful Jessica Turner Photography.  Jess and I have been friends for 10+ years and when I suggested the idea of adding a photo shoot element to Proud & Pretty in Pink she jumped right on board.  She is an up and coming photographer with amazing talent.  I wanted to involve her in Proud & Pretty because supporting someone trying to make it is exactly my thing.  We are in the same position, trying to make our dreams come true.  Together we decided that giving girls an opportunity to experience all the great things involved in a photo shoot was a perfect add on to the PPP programs. This photo shoot gave girls the opportunity to have hair and makeup done, be photographed, and spend a day with other girls having FUN!  The campaign chosen as our first is titled "Be You" which spreads the message that girls should be able to be who they want regardless of pressure from the media.  We split the girls into five groups each portraying a different type of girl.  They were dressed in specific clothing in order to show the style of the girl they were portraying.  Each girl had hair and make-up done and were photographed individually as well as in their groups.  This video was played at our 1st Holiday in Pink Charity Event which took place on Dec. 10, 2011.  V-Day is the charity we raised money for so we incorporated them into this shoot.  Over all, the day was a HUGE success.  The girls had a great time, they experienced something new, we all came together to promote the "Be You" campaign and also spread the word about V-Day.
V stands for Victory, Valentine & Vagina

Here is the link to the behind the scenes video of the "Be You" photo shoot... Hope you enjoy! http://www.youtube.com/watch?v=vfJjt29-PEw

To get involved with Proud & Pretty in Pink please visit our website for all program information. (www.proudandprettyinpink.com) 

Each girl that goes through one of our programs will get to participate in a campaign photo shoot.  The next one is in the works and is guaranteed to be a blast.  Get involved, help spread the word, and together we can make a difference in the lives of girls everywhere!


Love,
Chelsie

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